You will ultimately need to send a professional email templates, whether you’re prospecting for warm leads, following up on a previous phone discussion, or even providing documentation on your product’s specifications.
In fact, you’ll probably need to send dozens of emails daily. This implies that even while you will need to reuse a lot of the text from one message to the next, you will occasionally need to tweak a word or two to show how you relate to the recipient.
Nobody likes receiving emails that are blatantly mechanical and impersonal, but that doesn’t mean you have to manually enter the same text repeatedly.
Wouldn’t it be preferable if you could just concentrate on the email content and look? What is most likely to have an impact? Professional email templates can help with that.
7 Recommendations For Using And Modifying Email Templates
You may boost the amount of outreach efforts you make and save time by using email templates. It’s not an exact science, nevertheless, to select or customise your own email template.
Even if you have a special way of getting people’s attention, there are a few important things to remember if you want your email design to be as effective as possible.
1. Think About The Topic Line.
If possible, use your prospect’s name in the subject line of your email because it has been scientifically proven that people are far more likely to open it if it contains their name.
This is especially true when sending cold emails to people you don’t even know.
Additionally, it’s important to be succinct, precise, and personal. Popular examples of topic lines include:
“[An opening line such as “Hello”] [name]” or “[Introduction] [your name/company]
[their name/company]”
“[Name of their company]”
“Trying to connect”
“Quick request” (yes with lower case)
2. Get to the value immediately in the email body.
Even more so than you may know, the opening paragraph of your email contains crucial information.
Many email clients show the subject line and the first few lines of the email’s body text. This implies that the first paragraph of your email’s body will be accessible even before the recipient opens the message.
Consider what it would take for you to even develop your own curiosity in the first five seconds of the email. A little empathy will go a long way here.
3. Make the body length appropriate for your audience.
Emails between 50 and 125 words had the best response rates, at just around 50%, according to an often referenced Boomerang research. Prospect.io‘s more recent research, however, discovered that business report templates with about 300 words had significantly higher response rates than those with only 100 words or less.
A brief, cold email to a busy executive may be an excellent method to get your foot in the door, depending on your receiver. However, a lengthier, more thorough email can assist in building a relationship if you’re aiming for a high-ticket B2B purchase (or writing to someone you know well).
No matter who you are trying to reach, make sure your email’s body is concise and easy to read.
4. Don’t brag about yourself
A recipient of an email is interested in what you can do for them, not in how great you and your business are. To find out as much as you can about your contact’s needs and interests, look at their website and social media accounts. You can then modify your sales email accordingly.
5. Clearly state the call to action and the next actions.
Don’t leave it up to the reader to determine what to do next. Do you wish to demonstrate something? Discuss your offer over a brief phone call? Give the prospect guidance so they can continue the dialogue.
You should always end an email with a query or statement rather than a simple affirmative or negative response. Never inquire, “Does this work for you?” Try to ask an open-ended question with a calendar invite, such as, “How do you feel about us discussing on Monday?” Put your attention on a call to action that motivates the potential customer to respond or take action.
6. At the appropriate time, send the email
Timing is crucial when it comes to sales emails or even newsletter templates. Look for significant events. Like when the company receives funding, if it buys another business, if the leadership changes, if a new product is introduced, or if the person you are messaging receives a promotion, is being advised.
7. An email follow-up will provide value.
It’s likely that you won’t hear back right away, and that’s alright. By sending out follow-up emails, Ambition.com was able to increase its cold email response rate from 1% to 12.6%.
Even if you do receive a reply, doing follow-ups is crucial to carrying on the dialogue. But keep in mind that every sales email ought to show the same degree of personalization—a one-size-fits-all message kills a relationship faster than anything else.
Instead, make an effort to offer value to every follow-up email you send, especially if you want to catch someone’s eye. Don’t pester a contact with “just checking in” emails if they fall silent. Send them anything that would be of interest to them, such a useful article or a current industry report.
